Stakeholder product report

Activity, retention & feature usage

Eleven stakeholder questions, answered from production data. Each answer includes the numbers behind it and the limits of what those numbers tell us.

Draft · for validationPostHog ProductionMetabase Production database

Snapshot: 9 October 2026 · Activity window: 9 September–8 October 2026 · All calendar days use UTC. Retention uses older cohorts where the required follow-up day has elapsed. This file works offline; source links require access.

Read the populations carefully. “Account” means a recorded product user ID. “Profile” means a PostHog analytics identity, which can include an anonymous person or multiple identities for one account. “Install” means a distinct install ID with a first-open event. These counts cannot be added together or used as each other’s denominator.
Data snapshot: 9 October 2026 · Prepared for stakeholder review · Draft for validation.